--- title: Need a Breakthrough Idea? description: Need a Breakthrough Idea? Pretend You're Jim Morrison image: https://blog.kintone.com/hubfs/jim%20morrison.png --- [![Kintone](https://blog.kintone.com/hubfs/KintoneGlobal/svg/logo_kinton_black.svg)](https://www.kintone.com/en-us/) [![Kintone](https://blog.kintone.com/hubfs/KintoneGlobal/svg/logo_kinton_black.svg)](https://www.kintone.com/en-us/) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_search_black.svg) - Product Product![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg)![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) - Product ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) - [Intro to Kintone](https://www.kintone.com/en-us/intro/) - [Why Kintone](https://www.kintone.com/en-us/why-kintone/) - Features ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) - [How Kintone Works](https://www.kintone.com/en-us/how-kintone-works/) - 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Company Company![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg)![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) - - [About Us](https://www.kintone.com/en-us/company/) - [Careers](https://www.kintone.com/en-us/company/careers/) - [Press Center](https://www.kintone.com/en-us/press-center/) - [Contact Us](https://www.kintone.com/en-us/contact/) - ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_search_black.svg)![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_search_red.svg) Search Kintone ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_search_gray.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_login.svg)Log In [Get a Free Trial](https://www.kintone.com/en-us/trial/) [Get a Demo](https://resources.kintone.com/meetings/miri/kintonespecialist?__hstc=181257784.34e49544339714832378568b4e02ab6c.1679463564667.1686561291068.1686624267650.55&__hssc=181257784.2.1686624267650&__hsfp=904488742) - [![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-white.png) ![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-grey.png) ![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-red.png) Business with Heart \<3](https://blog.kintone.com/business-with-heart) - [![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-white.png) ![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-grey.png) ![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-red.png) Company + Product](https://blog.kintone.com/company-news) - Business with Heart \<3Operations for the Digital First Team - [Company + ProductLatest News from Kintone](https://blog.kintone.com/company-news) - [Business with Heart \<3Operations for the Digital First Team](https://blog.kintone.com/business-with-heart) ![jim morrison](https://blog.kintone.com/hubfs/jim%20morrison.png) [Digital Transformation,](https://blog.kintone.com/business-with-heart/tag/digital-innovation) # Need a Breakthrough Idea? Jan 25, 2018   |   by [Kintone Team](https://blog.kintone.com/business-with-heart/author/kintone-team) [Tweet](https://twitter.com/share) Or Elon Musk. Or Tina Fey. Heck, even Darth Vader himself. Any of these public figures will do - it doesn’t matter if they’re fictional or not. It might sound crazy, but if you take twenty minutes and look at your project (or challenge) through their eyes, you’ll see possibilities you hadn’t noticed before. [Bryan Mattimore](https://blog.kintone.com/best-ways-create-new-ideas-workplace), president and co-founder of The Growth Engine, LLC, calls this the “Great Thinkers Method.” He says it’s a reliable tool that’s gotten the creative juices flowing during hundreds of brainstorming sessions and focus groups he’s held with CEOs of major corporations and startups alike. Described as a way to “invite great thinkers into you ideation sessions,” this exercise involves members of the think tank to role play as a thought leader or fictional character and approach the dilemma from their perspective. “You’d be surprised,” Mattison said during his workshop at the first annual [Kintone Connect conference](https://www.kintoneconnect.com/) in early November. “It sounds kind of flaky, but it’s not. It gives people permission, especially introverts. Often they have really good ideas and you miss those sometimes.”  During this 90-minute seminar called [“Creating ‘A Big Idea’ Toolkit,"](http://www.kintoneconnect.com/speakers/)  Mattison shared invaluable tips and tricks to generate, catch, and nurture big ideas that have helped companies reach profitable creative breakthroughs that increased their sales up to 50% in some cases. [![Kintone Free Trial CTA](https://no-cache.hubspot.com/cta/default/1857320/a0c9f62e-cc45-42e5-ade0-913fa2ddcd53.png)](https://cta-redirect.hubspot.com/cta/redirect/1857320/a0c9f62e-cc45-42e5-ade0-913fa2ddcd53) [![](https://blog.kintone.com/hubfs/KT%202022-01.png)](https://blog.kintone.com/business-with-heart/author/kintone-team) About the Author [Kintone Team](https://blog.kintone.com/business-with-heart/author/kintone-team) Recommended Posts Up Next [11 Digital Transformation Quotes To Lead Change & Inspire Action](https://blog.kintone.com/business-with-heart/11-digital-transformation-quotes-to-lead-change-inspire-action) Previous [Crafting Custom SaaS Solutions That Answer the Why, What, and How of Business](https://blog.kintone.com/business-with-heart/crafting-custom-saas-solutions-business) [Back to Business with Heart \<3 Blog Page](https://blog.kintone.com/business-with-heart) ### Subscribe to Blog #### Recommended Posts [![Kintone illustration showing a supplier response entering a corrective action record, with implementation and verification steps still required before closure.](https://blog.kintone.com/hubfs/Blog%20Files/supplier-quality-incomplete-closure-hero.jpg)](https://blog.kintone.com/business-with-heart/when-a-supplier-quality-problem-surfaces-what-happens-next) Digital Transformation ##### When a Supplier Quality Problem Surfaces, What Happens Next? A supplier quality problem can be documented correctly and still remain unresolved. The part is out of specification, the non-conformance has been recorded, and the supplier has been notified. None of those steps tells you who owns the follow-up, what the supp... [Read More »](https://blog.kintone.com/business-with-heart/when-a-supplier-quality-problem-surfaces-what-happens-next) [![Operations manager navigating a tangled spreadsheet-based process with disconnected records, approvals, handoffs, and communication paths that fail to reach completion.](https://blog.kintone.com/hubfs/What%20Operations%20Management%20Software%20Should%20Actually%20Do%20for%20a%20Growing%20Company%20Hero.png)](https://blog.kintone.com/business-with-heart/what-operations-management-software-should-do-for-a-growing-company) Digital Transformation ##### What Operations Management Software Should Do for a Growing Company At some point the spreadsheet stops being a tool and starts being the job. The request tracker has seventeen tabs. The approvals column tracks who said yes, but not whether the handoff happened. The weekly operations meeting opens with twenty minutes of everyo... [Read More »](https://blog.kintone.com/business-with-heart/what-operations-management-software-should-do-for-a-growing-company) [![Illustration of a clinic care coordinator at a laptop tracking a closed referral loop from referral to scheduling, consultation, return communication, and completion.](https://blog.kintone.com/hubfs/Blog%20Files/healthcare-referral-tracking-closed-loop-hero.jpg)](https://blog.kintone.com/business-with-heart/healthcare-referral-tracking-managing-the-loop-between-referral-and-appointment) Digital Transformation ##### Healthcare Referral Tracking: Managing the Loop Between Referral and Appointment When a clinician refers a patient to a specialist, scheduling the appointment is only one part of the coordination process. The referral has to reach the receiving practice, contain enough information to be reviewed, move through scheduling and the consultatio... [Read More »](https://blog.kintone.com/business-with-heart/healthcare-referral-tracking-managing-the-loop-between-referral-and-appointment) [![Prior Authorization Tracking Made Simple](https://blog.kintone.com/hubfs/Prior%20Authorization%20Tracking%20Made%20Simple%20Hero.png)](https://blog.kintone.com/business-with-heart/how-to-track-prior-authorizations-without-losing-them-in-the-process) Digital Transformation ##### How to Track Prior Authorizations Without Losing Them in the Process A prior authorization request is submitted. What follows is a follow-up call to check status, a documentation request that needs a response, a payer contact that needs to be logged, and an approval that needs to be confirmed before the service is scheduled. Th... 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