--- title: Need a Breakthrough Idea? description: Need a Breakthrough Idea? Pretend You're Jim Morrison image: https://blog.kintone.com/hubfs/jim%20morrison.png --- [![Kintone](https://blog.kintone.com/hubfs/KintoneGlobal/svg/logo_kinton_black.svg)](https://www.kintone.com/en-us/) [![Kintone](https://blog.kintone.com/hubfs/KintoneGlobal/svg/logo_kinton_black.svg)](https://www.kintone.com/en-us/) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_search_black.svg) - Product Product![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg)![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) - Product ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) - [Intro to Kintone](https://www.kintone.com/en-us/intro/) - [Why Kintone](https://www.kintone.com/en-us/why-kintone/) - Features ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) - [How Kintone Works](https://www.kintone.com/en-us/how-kintone-works/) - 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[![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-white.png) ![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-grey.png) ![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-red.png) Company + Product](https://blog.kintone.com/company-news) - Business with Heart <3Operations for the Digital First Team - [Company + ProductLatest News from Kintone](https://blog.kintone.com/company-news) - [Business with Heart <3Operations for the Digital First Team](https://blog.kintone.com/business-with-heart) ![jim morrison](https://blog.kintone.com/hubfs/jim%20morrison.png) [Digital Transformation,](https://blog.kintone.com/business-with-heart/tag/digital-innovation) # Need a Breakthrough Idea? Jan 25, 2018   |   by [Kintone Team](https://blog.kintone.com/business-with-heart/author/kintone-team) [Tweet](https://twitter.com/share) Or Elon Musk. Or Tina Fey. Heck, even Darth Vader himself. Any of these public figures will do - it doesn’t matter if they’re fictional or not. It might sound crazy, but if you take twenty minutes and look at your project (or challenge) through their eyes, you’ll see possibilities you hadn’t noticed before. [Bryan Mattimore](https://blog.kintone.com/best-ways-create-new-ideas-workplace), president and co-founder of The Growth Engine, LLC, calls this the “Great Thinkers Method.” He says it’s a reliable tool that’s gotten the creative juices flowing during hundreds of brainstorming sessions and focus groups he’s held with CEOs of major corporations and startups alike. Described as a way to “invite great thinkers into you ideation sessions,” this exercise involves members of the think tank to role play as a thought leader or fictional character and approach the dilemma from their perspective. “You’d be surprised,” Mattison said during his workshop at the first annual [Kintone Connect conference](https://www.kintoneconnect.com/) in early November. “It sounds kind of flaky, but it’s not. It gives people permission, especially introverts. Often they have really good ideas and you miss those sometimes.”  During this 90-minute seminar called [“Creating ‘A Big Idea’ Toolkit,"](http://www.kintoneconnect.com/speakers/)  Mattison shared invaluable tips and tricks to generate, catch, and nurture big ideas that have helped companies reach profitable creative breakthroughs that increased their sales up to 50% in some cases. [![Kintone Free Trial CTA](https://no-cache.hubspot.com/cta/default/1857320/a0c9f62e-cc45-42e5-ade0-913fa2ddcd53.png)](https://cta-redirect.hubspot.com/cta/redirect/1857320/a0c9f62e-cc45-42e5-ade0-913fa2ddcd53) [![](https://blog.kintone.com/hubfs/KT%202022-01.png)](https://blog.kintone.com/business-with-heart/author/kintone-team) About the Author [Kintone Team](https://blog.kintone.com/business-with-heart/author/kintone-team) Recommended Posts Up Next [11 Digital Transformation Quotes To Lead Change & Inspire Action](https://blog.kintone.com/business-with-heart/11-digital-transformation-quotes-to-lead-change-inspire-action) Previous [Crafting Custom SaaS Solutions That Answer the Why, What, and How of Business](https://blog.kintone.com/business-with-heart/crafting-custom-saas-solutions-business) [Back to Business with Heart <3 Blog Page](https://blog.kintone.com/business-with-heart) ### Subscribe to Blog #### Recommended Posts [![](https://blog.kintone.com/hubfs/Kintone%20%281%29-Jun-30-2026-04-48-58-0381-AM.png)](https://blog.kintone.com/business-with-heart/replace-microsoft-project-online-with-no-code-tools) Digital Transformation ##### Replace Microsoft Project Online With No-Code Tools Microsoft Project Online officially retires on September 30, 2026. After more than a decade as a core platform for project scheduling and portfolio management, the service will no longer be available after that date. But for many teams, this retirement is also... [Read More »](https://blog.kintone.com/business-with-heart/replace-microsoft-project-online-with-no-code-tools) [![](https://blog.kintone.com/hubfs/Kintone%20%281%29-4.png)](https://blog.kintone.com/business-with-heart/tribal-knowledge-into-team-knowledge) Digital Transformation ##### How to Turn Tribal Knowledge Into Team Knowledge Every team has someone who just knows how things work. They know which vendor to call when a shipment stalls. They remember the workaround for the billing system glitch that was never fixed. They can close out a monthly report in 20 minutes because they built ... [Read More »](https://blog.kintone.com/business-with-heart/tribal-knowledge-into-team-knowledge) [![](https://blog.kintone.com/hubfs/how%20to%20build%20a%20culture%20of%20process%20thinking%20kintone%20blog.png)](https://blog.kintone.com/business-with-heart/how-to-build-a-culture-of-process-thinking) Digital Transformation ##### How to Build a Culture of Process Thinking Most teams do not have a tool problem. They have a process problem. They adopt new platforms, automate tasks, and invest in AI, but the underlying work still runs on tribal knowledge, scattered documents and spreadsheets, and habits that nobody has questioned ... [Read More »](https://blog.kintone.com/business-with-heart/how-to-build-a-culture-of-process-thinking) [![](https://blog.kintone.com/hubfs/Kintone%20%282%29.png)](https://blog.kintone.com/business-with-heart/vibe-code-and-no-code) Digital Transformation ##### Vibe No-Coding: Combining The Best of AI and No-Code Vibe coding has recently taken over the conversation about how software gets built. The concept is simple enough. You describe what you want in plain language, let AI generate the code, and ship it without development experience or a wait for IT. For rapid pro... [Read More »](https://blog.kintone.com/business-with-heart/vibe-code-and-no-code) ### Try Kintone For Free! Our clients have built and deployed over 340,000 Kintone applications. Join them by signing up for a free trial–no credit card required–or scheduling a customized product demo. 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