---
title: Essential Factors To Consider When Choosing Your Workflow Automation
description: Your team is only as efficient as its workflow. That's why you're always evaluating new ways to stay competitive, reduce errors, increase speed and cutback costs.
image: https://blog.kintone.com/hubfs/workflow%20management.png
---

[![Kintone](https://blog.kintone.com/hubfs/KintoneGlobal/svg/logo_kinton_black.svg)](https://www.kintone.com/en-us/)

[![Kintone](https://blog.kintone.com/hubfs/KintoneGlobal/svg/logo_kinton_black.svg)](https://www.kintone.com/en-us/)

![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_search_black.svg)

- Product
  
   Product![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg)![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) 
  
    - Product ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) 
      
          - [Intro to Kintone](https://www.kintone.com/en-us/intro/)
          - [Why Kintone](https://www.kintone.com/en-us/why-kintone/)
    - Features ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) 
      
          - [How Kintone Works](https://www.kintone.com/en-us/how-kintone-works/)
          - [App Template Library](https://www.kintone.com/en-us/features/app-templates/)
          - [Extensions](https://www.kintone.com/en-us/features/extensions/)
          - [Native Kintone Plug-ins](https://www.kintone.com/en-us/features/plugins/)
          - [Kintone AI](https://www.kintone.com/en-us/features/ai/)
          - [System Administration](https://www.kintone.com/en-us/features/administration/)
          - [Security](https://www.kintone.com/en-us/security/)
- Solutions
  
   Solutions![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg)![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) 
  
    - [Solutions by Department](https://www.kintone.com/en-us/departments/) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) 
      
          - [Operations](https://www.kintone.com/en-us/departments/business-operations/)
          - [Sales](https://www.kintone.com/en-us/departments/sales/)
          - [Customer Support](https://www.kintone.com/en-us/departments/customer-support/)
          - [HR & Admin](https://www.kintone.com/en-us/departments/hr-admin/)
          - [Marketing](https://www.kintone.com/en-us/departments/marketing/)
          - [Manufacturing & Retail Management](https://www.kintone.com/en-us/departments/manufacturing-retail-management/)
          - [IT Support](https://www.kintone.com/en-us/departments/it-support/)
    - [Solutions by Function](https://www.kintone.com/en-us/functions/) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) 
      
          - [Convert spreadsheets to databases](https://www.kintone.com/en-us/functions/convert-spreadsheets-to-databases/)
          - [Data Management](https://www.kintone.com/en-us/functions/data-management/)
          - [CRM & Sales Management](https://www.kintone.com/en-us/functions/crm-sales-management/)
          - [Project Management](https://www.kintone.com/en-us/functions/project-management/)
          - [Workflow Management](https://www.kintone.com/en-us/functions/workflow/)
          - [Remote Work](https://www.kintone.com/en-us/functions/remote-work/)
          - [Recruitment & Hiring](https://www.kintone.com/en-us/functions/recruitment-hiring/)
    - [Solutions by Industry](https://www.kintone.com/en-us/industries/) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) 
      
          - [Manufacturing](https://www.kintone.com/en-us/industries/manufacturing/)
          - [Real Estate](https://www.kintone.com/en-us/industries/real-estate/)
          - [Retail](https://www.kintone.com/en-us/industries/retail/)
          - [Education](https://www.kintone.com/en-us/industries/education/)
          - [Hospitality](https://www.kintone.com/en-us/industries/hospitality/)
          - [Healthcare](https://www.kintone.com/en-us/industries/healthcare/)
          - [Nonprofit](https://www.kintone.com/en-us/industries/nonprofit/)
    - [Solutions by Problem](https://www.kintone.com/en-us/problems/) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) 
      
          - [Streamline Operations and Processes](https://www.kintone.com/en-us/problems/streamline-operations-and-processes/)
          - [Manage and Organize Business Data](https://www.kintone.com/en-us/problems/manage-and-organize-business-data/)
          - [Track Project Status and Accountability](https://www.kintone.com/en-us/problems/tracking-project-status-and-accountability/)
- [Customer Stories](https://www.kintone.com/en-us/customer-stories/)
- [Pricing](https://www.kintone.com/en-us/pricing/)
- Resources
  
   Resources![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg)![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) 
  
    - ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) 
      
          - [Webinars](https://www.kintone.com/en-us/events/)
          - [Guidebooks & Videos](https://www.kintone.com/en-us/guidebooks-and-videos/)
          - [Kintone Support Overview](https://www.kintone.com/en-us/support-overview/)
          - [Developers](https://kintone.dev/en/)
          - [Customer Resource](https://www.kintone.com/en-us/for-customers/)
          - [Blog](https://blog.kintone.com/business-with-heart?__hstc=181257784.34e49544339714832378568b4e02ab6c.1679463564667.1686561291068.1686624267650.55&__hssc=181257784.2.1686624267650&__hsfp=904488742)
- Company
  
   Company![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg)![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) 
  
    - - [About Us](https://www.kintone.com/en-us/company/)
          - [Careers](https://www.kintone.com/en-us/company/careers/)
          - [Press Center](https://www.kintone.com/en-us/press-center/)
          - [Contact Us](https://www.kintone.com/en-us/contact/)
- ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_search_black.svg)![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_search_red.svg)
  
  Search Kintone
  
  ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_search_gray.svg)

![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_login.svg)Log In

[Get a Free Trial](https://www.kintone.com/en-us/trial/)

[Get a Demo](https://resources.kintone.com/meetings/miri/kintonespecialist?__hstc=181257784.34e49544339714832378568b4e02ab6c.1679463564667.1686561291068.1686624267650.55&__hssc=181257784.2.1686624267650&__hsfp=904488742)

- [![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-white.png) ![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-grey.png) ![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-red.png) Business with Heart <3](https://blog.kintone.com/business-with-heart)
- [![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-white.png) ![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-grey.png) ![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-red.png) Company + Product](https://blog.kintone.com/company-news)

- Business with Heart <3Operations for the Digital First Team 
    - [Company + ProductLatest News from Kintone](https://blog.kintone.com/company-news)
    - [Business with Heart <3Operations for the Digital First Team](https://blog.kintone.com/business-with-heart)

![workflow management.png](https://blog.kintone.com/hubfs/workflow%20management.png)

[Workplace Productivity,](https://blog.kintone.com/business-with-heart/tag/workplace-productivity)

# Essential Factors To Consider When Choosing Your Workflow Automation

Jan 11, 2018   |   by [Nicole Jones](https://blog.kintone.com/business-with-heart/author/nicole-jones)

[Tweet](https://twitter.com/share)

As a business leader, how many times do you find yourself wondering this:

*"If we could get smaller tasks done, we could focus on bigger issues,"* or "*If only my team could find the info they need instantly and on their own to complete tasks."*

Your team is only as efficient as its workflow. That's why you're always evaluating new ways to stay competitive, reduce errors, increase speed and cutback costs. Teamwork is big on your list and you know what your company is capable of achieving. But after a performing a [gap analysis](http://searchcio.techtarget.com/definition/gap-analysis), you can spot where those efforts fall flat. Almost always, the problem lies in automation, or lack there of.

**WEBINAR: [Learn How To Modernize Your Workflows with Business Apps ](https://resources.kintone.com/modernize-workflow-with-business-ecosystem-demo?hsCtaTracking=e2794294-4000-4bdb-9e82-01746b7fdfc6%7Cab737c55-2147-4cab-9763-57820a81df2f)**

More and more businesses are automating their workflow for all kinds processes, ranging from construction to retail. [A survey by Gartner Executive Programs](http://www.gartner.com/newsroom/id/2304615) of over a 1,000 COO’s found that among their top business priority was business process improvement with business process automation listed as a key objective.

[BusinessDictionary.com](http://www.businessdictionary.com/definition/workflow-automation.html) defines workflow automation as:

> "Software technology to increase the efficiency of a workflow by improving the coordination of the activities of the people involved. Workflow automation helps to ensure that at the right time the right person gets the right information about what needs to be done and in what order."

[The market is saturated with workflow management software](http://www.capterra.com/workflow-management-software/), from industry-specific solutions to products that contain more features than you do what to do with.

Choosing a product is a hefty decision -- so what should you look for in creating a new workflow automation plan? Here are seven guidelines to consider:

 **1. Easy onboarding**

When technology custom fits your needs precisely and is easy and intuitive to use, people are more willing to use it. In fact, they’ll go from being just users to becoming advocates because it makes their jobs easier, more enjoyable and more productive.

**2. Accessible from anywhere**

Today’s workforce is mobile. Smartphones are ubiquitous, and tablets are edging out PCs. By enabling your workforce to use their own devices to access files and data, and communicate with one another while they’re out of the office, your workflow automation solution quickly becomes indispensible.

**3. Rewards knowledge sharing**

Workflow automation establishes a single workspace that everyone shares, so it quickly becomes the natural place for people to share knowledge. Whether it’s a customer insight, a trending topic, or a helpful tip, a shared workspace enables team members to instantly demonstrate their knowledge to the group, and be instantly recognized for it.

**4. Creates accountability**

A single workspace also means transparency of tasks. When everyone knows everyone else’s to-do list, they’re more inclined to be accountable to each other for timely delivery. In fact, they’re motivated to be even more efficient, often seeking ways to ensure their work gets done on time, or even ahead of time.

**5. Comprehensive for better collaboration**

To be truly effective, workgroups need to work together collaboratively, so having access to comprehensive information is critical. Sharing and cross-referencing information from multiple sources in one easy-to-access centralized place, it’s easier to gain a better understanding of how the workgroup functions.

**6. Intuitive design**

Workflow automation is not about losing the human elements of the process – in fact, it’s just the opposite. Because it automates day-today tasks, it really enables team members to more effectively use their intuition, experience, perspective, and opinions to produce better work overall.

**7. Customizable application**

Workflow automation shouldn’t be a force-fit. It should adapt to the way your workgroup works, becoming a natural extension of each team member. By choosing a fully customizable workflow automation solution, you help ensure it works the way you do.

With these seven guidelines, you're on your way to finding a workflow automation solution that can reorder your unique business processes. So what are you waiting for? Minimize the amount of time needed to perform tasks and start empowering your team with tools to do their best work.

[![integrate customize workflows database](https://no-cache.hubspot.com/cta/default/1857320/34607958-248d-46f9-8956-2193944f5052.png)](https://cta-redirect.hubspot.com/cta/redirect/1857320/34607958-248d-46f9-8956-2193944f5052)

[![Kintone Free Trial CTA](https://no-cache.hubspot.com/cta/default/1857320/a0c9f62e-cc45-42e5-ade0-913fa2ddcd53.png)](https://cta-redirect.hubspot.com/cta/redirect/1857320/a0c9f62e-cc45-42e5-ade0-913fa2ddcd53)

[![](https://blog.kintone.com/hubfs/Nicole.png)](https://blog.kintone.com/business-with-heart/author/nicole-jones)

About the Author

[Nicole Jones](https://blog.kintone.com/business-with-heart/author/nicole-jones)

Nicole is Director of Marketing at Kintone, with 10+ years experience in content strategy, campaign management, lead acquisition and building positive work cultures of empowered, purpose-driven team members. She spent seven years as a journalist, previously serving as a CBS San Francisco digital producer, NPR contributor, Patagon Journal deputy editor and reporter for several publications, including the Chicago Tribune. She's passionate about the tech for good space, social entrepreneurship and women leadership. On the weekends, you’ll likely find her putting her Master Gardener skills to use in at community gardens in Oakland.

 Recommended Posts

 Up Next

[Misconceptions & Myth Busting When It Comes To Digital Transformation, Low Code Apps and Millennials](https://blog.kintone.com/business-with-heart/digital-transformation-low-code-apps-and-millennials)

 Previous

[18+ Digital Transformation, Tech and Company Culture Conferences in 2018](https://blog.kintone.com/business-with-heart/18-digital-transformation-tech-and-company-culture-conferences-in-2018)

[Back to Business with Heart <3 Blog Page](https://blog.kintone.com/business-with-heart)

### Subscribe to Blog

#### Recommended Posts

[![](https://blog.kintone.com/hubfs/Kintone%20%281%29-Jun-30-2026-04-48-58-0381-AM.png)](https://blog.kintone.com/business-with-heart/replace-microsoft-project-online-with-no-code-tools) 

 Digital Transformation

##### Replace Microsoft Project Online With No-Code Tools

 Microsoft Project Online officially retires on September 30, 2026. After more than a decade as a core platform for project scheduling and portfolio management, the service will no longer be available after that date. But for many teams, this retirement is also... 

[Read More »](https://blog.kintone.com/business-with-heart/replace-microsoft-project-online-with-no-code-tools)

[![](https://blog.kintone.com/hubfs/omakase%20sushi.jpg)](https://blog.kintone.com/business-with-heart/from-omakase-sushi-bar-to-software) 

 Workplace Productivity

##### From Sushi Bar to Software: How Omakase Inspires Kintone’s Customer Journey

 Omakase and the Art of Guiding Customers for the Long Haul When you sit down at a sushi bar and say, “Omakase,” you’re placing your trust in the chef to craft a meal for you — course by course, based on your preferences, appetite, and needs. The chef doesn’t d... 

[Read More »](https://blog.kintone.com/business-with-heart/from-omakase-sushi-bar-to-software)

[![](https://blog.kintone.com/hubfs/Kintone_Web%20Images_Free%20Your%20Team%20%283%29.png)](https://blog.kintone.com/business-with-heart/wabi-sabi) 

 Digital Transformation

##### Wabi-Sabi and the Imperfect Power of Iteration

 Key Highlights Wabi-sabi mindset: Wabi-sabi is a Japanese philosophy that encourages embracing imperfection and impermanence, accepting that nothing is permanent or completely finished. In business, this means finding beauty in progress rather than obsessing o... 

[Read More »](https://blog.kintone.com/business-with-heart/wabi-sabi)

[![](https://blog.kintone.com/hubfs/Kintone_Web%20Images_Free%20Your%20Team%20%282%29.png)](https://blog.kintone.com/business-with-heart/kaizen-for-productivity) 

 Digital Transformation

##### Why More Teams Are Turning to Kaizen for Better Workflows

 Key Highlights Kaizen boosts productivity even when only modestly practiced. Manufacturers and hospitals saw measurable gains through Kaizen. Small businesses can apply lean principles at a low cost. Barriers like poor training and weak leadership can be mitig... 

[Read More »](https://blog.kintone.com/business-with-heart/kaizen-for-productivity)

### Try Kintone For Free!

Our clients have built and deployed over 340,000 Kintone applications. Join them by signing up for a free trial–no credit card required–or scheduling a customized product demo.

[![Try Kintone for free](https://no-cache.hubspot.com/cta/default/1857320/38781637-01ae-4d81-a227-bf6704b72577.png)](https://cta-redirect.hubspot.com/cta/redirect/1857320/38781637-01ae-4d81-a227-bf6704b72577)[![Schedule a Live Demo](https://no-cache.hubspot.com/cta/default/1857320/97cabdc7-d654-44b7-bf14-68222b115553.png)](https://cta-redirect.hubspot.com/cta/redirect/1857320/97cabdc7-d654-44b7-bf14-68222b115553)

[![Kintone](https://blog.kintone.com/hubfs/KintoneGlobal/svg/logo_kinton_black.svg)](https://www.kintone.com/en-us/)

 U.S.  Cambodia  China(中文)  Hong Kong  India  Indonesia  Korea  Laos  Malaysia  Myanmar  Philippines  Singapore  Taiwan(繁体字)  Thailand  Viet Nam  Japan(日本語)  Australia  Fiji  Kiribati  New Zealand  Papua New Guinea  Samoa  Solomon Islands  Tonga  Tuvalu  Vanuatu

- [![facebook](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_facebook.svg) ![facebook](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_facebook_color.svg)](https://www.facebook.com/kintoneusa)
- [![twitter](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_x.svg) ![twitter](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_x_color.svg)](https://x.com/kintone)
- [![LinkedIn](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_linkedin.svg) ![LinkedIn](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_linkedin_color.svg)](https://www.linkedin.com/company/kintoneusa/)
- [![Instagram](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_instagram.svg) ![Instagram](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_instagram_color.svg)](https://www.instagram.com/kintoneusa/)

- [Terms of Use](https://www.kintone.com/en-us/terms-of-use/)
- [Security](https://www.kintone.com/en-us/security/)
- [Contact Us](https://www.kintone.com/en-us/contact/)

- [Privacy Policy](https://www.kintone.com/en-us/privacy-policy/)
- [Partners](https://www.kintone.com/en-us/partners/)

 Do Not Sell or Share My Personal Information

- [Solutions by Department](https://www.kintone.com/en-us/departments/)
  
    - [Operations](https://www.kintone.com/en-us/departments/business-operations/)
    - [Sales](https://www.kintone.com/en-us/departments/sales/)
    - [Customer Support](https://www.kintone.com/en-us/departments/customer-support/)
    - [HR & Admin](https://www.kintone.com/en-us/departments/hr-admin/)
    - [Marketing](https://www.kintone.com/en-us/departments/marketing/)
    - [Manufacturing & Retail Management](https://www.kintone.com/en-us/departments/manufacturing-retail-management/)
    - [IT Support](https://www.kintone.com/en-us/departments/it-support/)
- [Solutions by Function](https://www.kintone.com/en-us/functions/)
  
    - [Convert spreadsheets to databases](https://www.kintone.com/en-us/functions/convert-spreadsheets-to-databases/)
    - [Data Management](https://www.kintone.com/en-us/functions/data-management/)
    - [CRM & Sales Management](https://www.kintone.com/en-us/functions/crm-sales-management/)
    - [Project Management](https://www.kintone.com/en-us/functions/project-management/)
    - [Workflow Management](https://www.kintone.com/en-us/functions/workflow/)
    - [Remote Work](https://www.kintone.com/en-us/functions/remote-work/)
    - [Recruitment & Hiring](https://www.kintone.com/en-us/functions/recruitment-hiring/)
- [Solutions by Industry](https://www.kintone.com/en-us/industries/)
  
    - [Manufacturing](https://www.kintone.com/en-us/industries/manufacturing/)
    - [Real Estate](https://www.kintone.com/en-us/industries/real-estate/)
    - [Retail](https://www.kintone.com/en-us/industries/retail/)
    - [Education](https://www.kintone.com/en-us/industries/education/)
    - [Hospitality](https://www.kintone.com/en-us/industries/hospitality/)
    - [Healthcare](https://www.kintone.com/en-us/industries/healthcare/)
    - [Nonprofit](https://www.kintone.com/en-us/industries/nonprofit/)
- [Solutions by Problem](https://www.kintone.com/en-us/problems/) 
  
    - [Streamline Operations and Processes](https://www.kintone.com/en-us/problems/streamline-operations-and-processes/)
    - [Manage and Organize Business Data](https://www.kintone.com/en-us/problems/manage-and-organize-business-data/)
    - [Track Project Status and Accountability](https://www.kintone.com/en-us/problems/tracking-project-status-and-accountability/)

- [Customer Stories](https://www.kintone.com/en-us/customer-stories/)
- [Pricing](https://www.kintone.com/en-us/pricing/)
- [Native Kintone Plug-ins](https://www.kintone.com/en-us/features/plugins/)

- [Intro to Kintone](https://www.kintone.com/en-us/intro/)
- [Why Kintone](https://www.kintone.com/en-us/why-kintone/)
- [Customer Stories](https://www.kintone.com/en-us/customer-stories/)
- [Pricing](https://www.kintone.com/en-us/pricing/)

- [How Kintone Works](https://www.kintone.com/en-us/how-kintone-works/)
- [App Template Library](https://www.kintone.com/en-us/features/app-templates/)
- [Extensions](https://www.kintone.com/en-us/features/extensions/)
- [Native Kintone Plug-ins](https://www.kintone.com/en-us/features/plugins/)
- [Kintone AI](https://www.kintone.com/en-us/features/ai/)
- [System Administration](https://www.kintone.com/en-us/features/administration/)
- [Security](https://www.kintone.com/en-us/security/)

- [Webinars](https://www.kintone.com/en-us/events/)
- [Guidebooks & Videos](https://www.kintone.com/en-us/guidebooks-and-videos/)
- [Kintone Support Overview](https://www.kintone.com/en-us/support-overview/)
- [Developers](https://kintone.dev/en/)
- [Customer Resource](https://www.kintone.com/en-us/for-customers/)
- [Blog](https://blog.kintone.com/business-with-heart)

- [About Us](https://www.kintone.com/en-us/company/)
- [Careers](https://www.kintone.com/en-us/company/careers/)
- [Press Center](https://www.kintone.com/en-us/press-center/)
- [Terms of Use](https://www.kintone.com/en-us/terms-of-use/)
- [Privacy Policy](https://www.kintone.com/en-us/privacy-policy/)
- [Partners](https://www.kintone.com/en-us/partners/)
- [Contact Us](https://www.kintone.com/en-us/contact/)
- Do Not Sell or Share My Personal Information

© 2022 Kintone

© 2022 Kintone

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Nicole Jones",
    "url" : "https://blog.kintone.com/business-with-heart/author/nicole-jones"
  },
  "datePublished" : "2018-01-11T13:24:00.000Z",
  "headline" : "Essential Factors To Consider When Choosing Your Workflow Automation",
  "image" : [ "https://blog.kintone.com/hubfs/workflow%20management.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.kintone.com/business-with-heart/essential-factors-to-consider-when-choosing-your-workflow-automation/",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.kintone.com/hubfs/KIN_Logo_H_clr_p_web-4.png"
    },
    "name" : "kintone"
  }
}
```