--- title: Customer Experience, Digital Transformation Takes Center Stage at Cloud Expo Power Panel description: Digital transformation is a ubiquitous, often confusing phrase appearing everywhere these days from conference sessions to consulting groups. image: https://blog.kintone.com/hubfs/AdobeStock_107564662.jpeg --- [![Kintone](https://blog.kintone.com/hubfs/KintoneGlobal/svg/logo_kinton_black.svg)](https://www.kintone.com/en-us/) [![Kintone](https://blog.kintone.com/hubfs/KintoneGlobal/svg/logo_kinton_black.svg)](https://www.kintone.com/en-us/) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_search_black.svg) - Product Product![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg)![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) - Product ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) - [Intro to Kintone](https://www.kintone.com/en-us/intro/) - [Why Kintone](https://www.kintone.com/en-us/why-kintone/) - Features ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) - [How Kintone Works](https://www.kintone.com/en-us/how-kintone-works/) - [App Template Library](https://www.kintone.com/en-us/features/app-templates/) - [Extensions](https://www.kintone.com/en-us/features/extensions/) - [Native Kintone Plug-ins](https://www.kintone.com/en-us/features/plugins/) - [Kintone AI](https://www.kintone.com/en-us/features/ai/) - [System Administration](https://www.kintone.com/en-us/features/administration/) - [Security](https://www.kintone.com/en-us/security/) - Solutions Solutions![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg)![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) - [Solutions by Department](https://www.kintone.com/en-us/departments/) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) - [Operations](https://www.kintone.com/en-us/departments/business-operations/) - [Sales](https://www.kintone.com/en-us/departments/sales/) - [Customer Support](https://www.kintone.com/en-us/departments/customer-support/) - [HR & Admin](https://www.kintone.com/en-us/departments/hr-admin/) - [Marketing](https://www.kintone.com/en-us/departments/marketing/) - [Manufacturing & Retail Management](https://www.kintone.com/en-us/departments/manufacturing-retail-management/) - [IT Support](https://www.kintone.com/en-us/departments/it-support/) - [Solutions by Function](https://www.kintone.com/en-us/functions/) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) - [Convert spreadsheets to databases](https://www.kintone.com/en-us/functions/convert-spreadsheets-to-databases/) - [Data Management](https://www.kintone.com/en-us/functions/data-management/) - [CRM & Sales Management](https://www.kintone.com/en-us/functions/crm-sales-management/) - [Project Management](https://www.kintone.com/en-us/functions/project-management/) - [Workflow Management](https://www.kintone.com/en-us/functions/workflow/) - [Remote Work](https://www.kintone.com/en-us/functions/remote-work/) - [Recruitment & Hiring](https://www.kintone.com/en-us/functions/recruitment-hiring/) - [Solutions by Industry](https://www.kintone.com/en-us/industries/) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) - [Manufacturing](https://www.kintone.com/en-us/industries/manufacturing/) - [Real Estate](https://www.kintone.com/en-us/industries/real-estate/) - [Retail](https://www.kintone.com/en-us/industries/retail/) - [Education](https://www.kintone.com/en-us/industries/education/) - [Hospitality](https://www.kintone.com/en-us/industries/hospitality/) - [Healthcare](https://www.kintone.com/en-us/industries/healthcare/) - [Nonprofit](https://www.kintone.com/en-us/industries/nonprofit/) - [Solutions by Problem](https://www.kintone.com/en-us/problems/) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) - [Streamline Operations and Processes](https://www.kintone.com/en-us/problems/streamline-operations-and-processes/) - [Manage and Organize Business Data](https://www.kintone.com/en-us/problems/manage-and-organize-business-data/) - [Track Project Status and Accountability](https://www.kintone.com/en-us/problems/tracking-project-status-and-accountability/) - [Customer Stories](https://www.kintone.com/en-us/customer-stories/) - [Pricing](https://www.kintone.com/en-us/pricing/) - Resources Resources![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg)![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) - ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) - [Webinars](https://www.kintone.com/en-us/events/) - [Guidebooks & Videos](https://www.kintone.com/en-us/guidebooks-and-videos/) - [Kintone Support Overview](https://www.kintone.com/en-us/support-overview/) - [Developers](https://kintone.dev/en/) - [Customer Resource](https://www.kintone.com/en-us/for-customers/) - [Blog](https://blog.kintone.com/business-with-heart?__hstc=181257784.34e49544339714832378568b4e02ab6c.1679463564667.1686561291068.1686624267650.55&__hssc=181257784.2.1686624267650&__hsfp=904488742) - Company Company![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_plus.svg)![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_back.svg) - - [About Us](https://www.kintone.com/en-us/company/) - [Careers](https://www.kintone.com/en-us/company/careers/) - [Press Center](https://www.kintone.com/en-us/press-center/) - [Contact Us](https://www.kintone.com/en-us/contact/) - ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_search_black.svg)![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_search_red.svg) Search Kintone ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_search_gray.svg) ![](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_login.svg)Log In [Get a Free Trial](https://www.kintone.com/en-us/trial/) [Get a Demo](https://resources.kintone.com/meetings/miri/kintonespecialist?__hstc=181257784.34e49544339714832378568b4e02ab6c.1679463564667.1686561291068.1686624267650.55&__hssc=181257784.2.1686624267650&__hsfp=904488742) - [![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-white.png) ![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-grey.png) ![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-red.png) Business with Heart <3](https://blog.kintone.com/business-with-heart) - [![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-white.png) ![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-grey.png) ![](https://blog.kintone.com/hubfs/2018%20S2/assets/kin-heart-red.png) Company + Product](https://blog.kintone.com/company-news) - Company + ProductLatest News from Kintone - [Company + ProductLatest News from Kintone](https://blog.kintone.com/company-news) - [Business with Heart <3Operations for the Digital First Team](https://blog.kintone.com/business-with-heart) ![AdobeStock_107564662.jpeg](https://blog.kintone.com/hubfs/AdobeStock_107564662.jpeg) [Digital Transformation,](https://blog.kintone.com/company-news/tag/digital-innovation) # Customer Experience, Digital Transformation Takes Center Stage at Cloud Expo Power Panel Jun 16, 2016   |   by [Nicole Jones](https://blog.kintone.com/company-news/author/nicole-jones) [Tweet](https://twitter.com/share) Digital transformation is a ubiquitous, sometimes confusing phrase appearing everywhere these days from conference sessions to consulting groups. Whether you consider it an exhausted buzzword or an evolving disruptive trend, it can't be ignored. Leading technology research firm, Altimeter, defines digital transformation as a movement through a customer-centric lens. > "The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle," [Altimeter concluded in a 2014 report](https://www.slideshare.net/Altimeter/report-the-2014-state-of-digital-transformation-by-altimeter-group). "Customer orientation means to align the entire operational thinking and acting on the customer, i.e., his needs, desires, and problems." This mammoth topic was discussed during a Cloud Expo panel earlier this month titled "Cloud is Now Mainstream: What's a C-Level Rockstar to Do?" While the four panelists, including Kintone's Chief Operating Officer Dave Landa, bounced around different ideas when it comes to digital priorities for C-level executives, most of the conversation provided a nuanced view of digital transformation and it's ability to empower both internal and external customers to come up with more creative, efficient solutions.  **RELATED: **[What's an Enterprise App, Anyway?](https://blog.kintone.com/enterprise-application-business-apps-online-databases) Cloud is just a tool, William Morrish of Interoute said. "What the enterprise needs to do, and they're going through this process, is digital transformation as a way of architecting what you've got." ![cloud expo power panel digital transformation](https://blog.kintone.com/hs-fs/hubfs/Photo_Jun_08_12_52_38_PM_1.jpg?width=399&name=Photo_Jun_08_12_52_38_PM_1.jpg "cloud expo power panel digital transformation") Nara Rajagopalan of Accelerite said digital transformation should be something that enhances experiences for both internal and external customers in the least disruptive way. For example, a CIO wanting to remove deployment and maintenance hassles decides to move the company from Microsoft Office with Exchange on premise to cloud-based Office 365. While a lot has changed on the IT side, the experience for the end users remains the same. "Fundamentally, you are transforming the way a company does business," Rajagopalan said.  "And does IT, or does technology, enable the way the company does business? That's the question." He went a step further, betting if he taught the average line of business user some basic Python code, they'll dramatically increase their ability to innovate in an enterprise -- without worrying about how to deploy it, manage it and scale it up. "At the end of the day, developers should be able to innovate," he said. "The developer can innovate with simple stuff and can get it up and running. Cloud has to be able to enable that." Landa added that elevated expectations from business users based off what their experiencing in the consumer world is part of digital transformation. "Internal customers you're providing solutions for also have raised expectations," Landa said. "In order to meet those expectations, you have to empower people to be able to do the things they want to do. And if you empower people who know what the problems are and can address them in a simplified abstract way, you're going to empower a lot of creativity, a lot of really great thought." Morrish chimed in saying, "if you don't empower your team to do this stuff, they're going to do it anyway. Look at Shadow IT. Next year, close to half of IT budget not spent in IT departments. It's about getting feedback on what they need." So is the cloud mainstream? Yes. It remains at the center of every technological innovation moving forward. But through a digital transformation lens, the cloud is in the background -- a means to an end for improving customer experience. "We've got a lot of business operations people who know exactly what they need to make their business more functional and they're working with IT departments," Landa said. "Sometimes IT is overwhelmed, they're dealing with a lot of mission critical operations and if there's a way IT can provide a platform that is no-code/low-code, it empowers these line of business owners, these operations managers, project managers, a perfectly suited application for operations and that becomes a much more efficient model." For most non-developers, it doesn't matter whether websites like Youtube or Dropbox were built with Python or PHP. What matters is if these tools allow them to work more efficiently and solve problems creatively. The same, most panelists agree, applies for internal enterprise customers. **ALSO READ:  **[Forbes Highlights Kintone's Place Among Growing No-Code/Low-Code Business Application Movement](https://blog.kintone.com/company-news/forbes-kintone-no-code-low-code-business-applications) [![Kintone Free Trial CTA](https://no-cache.hubspot.com/cta/default/1857320/a0c9f62e-cc45-42e5-ade0-913fa2ddcd53.png)](https://cta-redirect.hubspot.com/cta/redirect/1857320/a0c9f62e-cc45-42e5-ade0-913fa2ddcd53) [![](https://blog.kintone.com/hubfs/Nicole.png)](https://blog.kintone.com/company-news/author/nicole-jones) About the Author [Nicole Jones](https://blog.kintone.com/company-news/author/nicole-jones) Nicole is Director of Marketing at Kintone, with 10+ years experience in content strategy, campaign management, lead acquisition and building positive work cultures of empowered, purpose-driven team members. She spent seven years as a journalist, previously serving as a CBS San Francisco digital producer, NPR contributor, Patagon Journal deputy editor and reporter for several publications, including the Chicago Tribune. She's passionate about the tech for good space, social entrepreneurship and women leadership. On the weekends, you’ll likely find her putting her Master Gardener skills to use in at community gardens in Oakland. Recommended Posts Up Next [Automating Your Small-Medium Business is Easier Than You Think](https://blog.kintone.com/company-news/automating-your-small-medium-business-is-easier-than-you-think) Previous [Forbes Highlights kintone's Place Among Growing No-Code/Low-Code Business Application Movement](https://blog.kintone.com/company-news/forbes-kintone-no-code-low-code-business-applications) [Back to Company + Product Blog Page](https://blog.kintone.com/company-news) ### Subscribe to Blog #### Recommended Posts [![](https://blog.kintone.com/hubfs/AdobeStock_1035261718.png)](https://blog.kintone.com/company-news/build-your-ai-assistant-in-kintone) Digital Transformation ##### Build Your AI Assistant In Kintone Wouldn’t it be convenient to have an AI-powered chatbot that could answer questions about your app data in Kintone? For this use case, ChatGPT and other LLMs are promising, but not sufficient on their own. For consistently relevant results, retrieval of contex... [Read More »](https://blog.kintone.com/company-news/build-your-ai-assistant-in-kintone) [![](https://blog.kintone.com/hubfs/Zapier%20and%20Kintone%20integration.jpg)](https://blog.kintone.com/company-news/email-automation-kintone-zapier-1) Digital Transformation ##### Send Daily Emails to Closed Deals in Kintone via Zapier Often, we want to perform a series of actions on a set of business records. Our CRM database contains emails and other data we might need to process regularly. Whatever these records are (Deals, Leads, or Loans), we can use Zapier to perform a series of steps ... [Read More »](https://blog.kintone.com/company-news/email-automation-kintone-zapier-1) [![](https://blog.kintone.com/hubfs/Zapier%20and%20Kintone%20integration.jpg)](https://blog.kintone.com/company-news/email-automation-kintone-zapier) Digital Transformation ##### Email Automation in Kintone using Zapier Often, after an event in your CRM, it would be helpful to send an email automatically to a contact’s email address. This article will explain how to send an email to a customer’s Gmail or Outlook address when a record is created or when the Process Management ... [Read More »](https://blog.kintone.com/company-news/email-automation-kintone-zapier) [![crm_app_pack_kintone](https://blog.kintone.com/hubfs/crm_app_pack_kintone.png)](https://blog.kintone.com/company-news/introducing-kintones-crm-app-pack-for-sales-teams) Digital Transformation ##### Introducing Kintone's CRM App Pack for Sales Teams Empower your sales team to be visual app developers, and build a CRM they'll love to use! Sales teams have access to increasing volumes of data about their customers, and as a result must interact with more data and more apps to close deals. While the data sto... [Read More »](https://blog.kintone.com/company-news/introducing-kintones-crm-app-pack-for-sales-teams) ### Try Kintone For Free! Our clients have built and deployed over 340,000 Kintone applications. Join them by signing up for a free trial–no credit card required–or scheduling a customized product demo. [![Try Kintone for free](https://no-cache.hubspot.com/cta/default/1857320/38781637-01ae-4d81-a227-bf6704b72577.png)](https://cta-redirect.hubspot.com/cta/redirect/1857320/38781637-01ae-4d81-a227-bf6704b72577)[![Schedule a Live Demo](https://no-cache.hubspot.com/cta/default/1857320/97cabdc7-d654-44b7-bf14-68222b115553.png)](https://cta-redirect.hubspot.com/cta/redirect/1857320/97cabdc7-d654-44b7-bf14-68222b115553) [![Kintone](https://blog.kintone.com/hubfs/KintoneGlobal/svg/logo_kinton_black.svg)](https://www.kintone.com/en-us/) U.S. Cambodia China(中文) Hong Kong India Indonesia Korea Laos Malaysia Myanmar Philippines Singapore Taiwan(繁体字) Thailand Viet Nam Japan(日本語) Australia Fiji Kiribati New Zealand Papua New Guinea Samoa Solomon Islands Tonga Tuvalu Vanuatu - [![facebook](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_facebook.svg) ![facebook](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_facebook_color.svg)](https://www.facebook.com/kintoneusa) - [![twitter](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_x.svg) ![twitter](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_x_color.svg)](https://x.com/kintone) - [![LinkedIn](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_linkedin.svg) ![LinkedIn](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_linkedin_color.svg)](https://www.linkedin.com/company/kintoneusa/) - [![Instagram](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_instagram.svg) ![Instagram](https://blog.kintone.com/hubfs/KintoneGlobal/svg/icon_instagram_color.svg)](https://www.instagram.com/kintoneusa/) - [Terms of Use](https://www.kintone.com/en-us/terms-of-use/) - [Security](https://www.kintone.com/en-us/security/) - [Contact Us](https://www.kintone.com/en-us/contact/) - [Privacy Policy](https://www.kintone.com/en-us/privacy-policy/) - [Partners](https://www.kintone.com/en-us/partners/) Do Not Sell or Share My Personal Information - [Solutions by Department](https://www.kintone.com/en-us/departments/) - [Operations](https://www.kintone.com/en-us/departments/business-operations/) - [Sales](https://www.kintone.com/en-us/departments/sales/) - [Customer Support](https://www.kintone.com/en-us/departments/customer-support/) - [HR & Admin](https://www.kintone.com/en-us/departments/hr-admin/) - [Marketing](https://www.kintone.com/en-us/departments/marketing/) - [Manufacturing & Retail Management](https://www.kintone.com/en-us/departments/manufacturing-retail-management/) - [IT Support](https://www.kintone.com/en-us/departments/it-support/) - [Solutions by Function](https://www.kintone.com/en-us/functions/) - [Convert spreadsheets to databases](https://www.kintone.com/en-us/functions/convert-spreadsheets-to-databases/) - [Data Management](https://www.kintone.com/en-us/functions/data-management/) - [CRM & Sales Management](https://www.kintone.com/en-us/functions/crm-sales-management/) - [Project Management](https://www.kintone.com/en-us/functions/project-management/) - [Workflow Management](https://www.kintone.com/en-us/functions/workflow/) - [Remote Work](https://www.kintone.com/en-us/functions/remote-work/) - [Recruitment & Hiring](https://www.kintone.com/en-us/functions/recruitment-hiring/) - [Solutions by Industry](https://www.kintone.com/en-us/industries/) - [Manufacturing](https://www.kintone.com/en-us/industries/manufacturing/) - [Real Estate](https://www.kintone.com/en-us/industries/real-estate/) - [Retail](https://www.kintone.com/en-us/industries/retail/) - [Education](https://www.kintone.com/en-us/industries/education/) - [Hospitality](https://www.kintone.com/en-us/industries/hospitality/) - [Healthcare](https://www.kintone.com/en-us/industries/healthcare/) - [Nonprofit](https://www.kintone.com/en-us/industries/nonprofit/) - [Solutions by Problem](https://www.kintone.com/en-us/problems/) - [Streamline Operations and Processes](https://www.kintone.com/en-us/problems/streamline-operations-and-processes/) - [Manage and Organize Business Data](https://www.kintone.com/en-us/problems/manage-and-organize-business-data/) - [Track Project Status and Accountability](https://www.kintone.com/en-us/problems/tracking-project-status-and-accountability/) - [Customer Stories](https://www.kintone.com/en-us/customer-stories/) - [Pricing](https://www.kintone.com/en-us/pricing/) - [Native Kintone Plug-ins](https://www.kintone.com/en-us/features/plugins/) - [Intro to Kintone](https://www.kintone.com/en-us/intro/) - [Why Kintone](https://www.kintone.com/en-us/why-kintone/) - [Customer Stories](https://www.kintone.com/en-us/customer-stories/) - [Pricing](https://www.kintone.com/en-us/pricing/) - [How Kintone Works](https://www.kintone.com/en-us/how-kintone-works/) - [App Template Library](https://www.kintone.com/en-us/features/app-templates/) - [Extensions](https://www.kintone.com/en-us/features/extensions/) - [Native Kintone Plug-ins](https://www.kintone.com/en-us/features/plugins/) - [Kintone AI](https://www.kintone.com/en-us/features/ai/) - [System Administration](https://www.kintone.com/en-us/features/administration/) - [Security](https://www.kintone.com/en-us/security/) - [Webinars](https://www.kintone.com/en-us/events/) - [Guidebooks & Videos](https://www.kintone.com/en-us/guidebooks-and-videos/) - [Kintone Support Overview](https://www.kintone.com/en-us/support-overview/) - [Developers](https://kintone.dev/en/) - [Customer Resource](https://www.kintone.com/en-us/for-customers/) - [Blog](https://blog.kintone.com/business-with-heart) - [About Us](https://www.kintone.com/en-us/company/) - [Careers](https://www.kintone.com/en-us/company/careers/) - [Press Center](https://www.kintone.com/en-us/press-center/) - [Terms of Use](https://www.kintone.com/en-us/terms-of-use/) - [Privacy Policy](https://www.kintone.com/en-us/privacy-policy/) - [Partners](https://www.kintone.com/en-us/partners/) - [Contact Us](https://www.kintone.com/en-us/contact/) - Do Not Sell or Share My Personal Information © 2022 Kintone © 2022 Kintone